How Far do We Have to Go? This is the real question! The time has come for academia to call a spade a spade, letting governments reassemble at the level of commitments required by present circumstances and challenges to humankind. No use speculating whether the glass of WTO rules is half full or half empty. Governments must acknowledge that the present rules are a part of the problem. International governance is the first victim of the refusal to initiate negotiations on fundamental problems. Today, most governments neglect even the most burning issues, such as standard harmonisation or mutual recognition agreements for ‘like’ products and processing methods. This book chapter shows five new ways forward to avoid ‘green subsidy’ rows, whereby every state subsidising and promoting the decarbonisation agenda is accused of distorting trade.