Writing for a practitioner audience is different from communicating with your colleagues. Practitioners are a diverse audience, with varied backgrounds, educations and job roles, and communicating to them all is a challenge.
However despite differences, there is one major similarity that practitioners share – the need for reliable insight to inform decision-making.
There is less necessity for the abstract and theoretical debates, and more demand for the tangible recommendation of what theory means in practice.
The purpose of writing a summary is to translate academic knowledge into a sound recommendation that explicitly states what it means. This is why we put together ten quick questions to ensure you translate your research in the most valuable way for a practitioner audience.
Our 10 top tips
1. High-editorial standard
Is the summary well-written, free of errors, and easy to follow?
2. Written for your audience
Are the findings that you’ve presented of interest, value and usefulness to a professional audience?
3. Focus serves knowledge gaps
Does it capture the most innovative elements from your research?
Have you focused on new insights or perspectives?
4. Key points are clearly presented
The purpose of the summary is to save the professional time. They want to see the most important points with ease.
5. Recommendations are included
Have you provided meaningful advice, recommendations or outlined what the research means in practice?
If your research paper does not explicitly state what to do with the research, then we welcome your expert interpretations of what could be done.
6. Recommendations are implementable
Systems and policy may need to change, but this does not offer advice on what small step a practitioner should take first. The greatest value is when you include precise and practical direction for a practitioner to apply to their work.
7. Language is specific and accurate
Be careful with language to avoid unfounded assumptions, generalisations and claims.
8. Writing is concise
Does the summary focus on only whats important? And is unnecessary information (and words!) removed?
9. It is honest
Were the findings presented in a truthful way that does not shy from their limitations?
10. It is reliable
Are sources cited alongside stated facts? Does the content hold up to scrutiny?